W. Frank Peacock IV, MD, FACEP, FACC, FESC is a Professor of Emergency Medicine and Vice Chair of Research in Emergency Medicine at Baylor College of Medicine, in Houston, Texas. With >800 peer reviewed publications, predominantly on emergency and cardiovascular conditions, he is also the co-editor of the textbooks Cardiac Emergencies, Short Stay Management of Heart Failure, Short Stay Management of Chest Pain, Short Stay Management of Atrial Fibrillation, and Biomarkers of Traumatic Brain Injury. Dr. Peacock is 3-time winner of the Best Research Paper Award from the American College of Emergency Physicians and the Ray Bahr Award from the American College of Cardiology. He is a PI/co-PI for many high-profile clinical trials, including being the global PI for the HEADSMART II trial. Finally, Dr. Peacock is a founder of Aseptiscope, (a stethoscope hygiene company), Comprehensive Research Associates (a commercial research organization), and Emergencies in Medicine (an education company).