Open Access

Solutions to address low response rates in online surveys

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Date: 24 February 2023
Journal: European Journal of Cardiovascular Nursing , Volume 22 , Issue 4 , Pages 441 - 444
Topic: OTHER, Training and Education
Authors: W. Shiyab , C. Ferguson , K. Rolls , E. Halcomb

ESC Journals

Abstract

Online surveys are increasingly popular in research given their cost-effectiveness and potential reach. However, low response rates remain a key contributor to bias and the overall quality of results. Having a well-designed survey, providing financial remunerations, sending personalized invitations, offering regular reminders, and using more than one recruitment strategy are evidence-based approaches to improve response rates. Given the potential for illegitimate responses to online surveys, approaches that minimize illegitimate participation are discussed.

About the contributors

Wa’ed Shiyab

Role: Author

Caleb Ferguson

Role: Author

Kaye Rolls

Role: Author